As we all know, social media has taken over in all aspects of our world. Whether it is for personal use or business related, it is a great way to communicate with others, spread a message, or even express creativity! Especially in the business world, social media is probably the most important source of advertising that you want to focus on when attempting to reach an audience.
While this may sound simple and straightforward, there’s a lot more that goes into keeping up with your social media than you may think. Social Media is constantly evolving with new platforms and cycling through different trends every day, so you need to make sure you are up to date with the “newest thing” if you want to stay relevant and in the loop. This probably sounds pretty overwhelming, but not to worry, we got you covered! With only a few easy tips and tricks, you can stay up to date with the newest social media trends to keep your socials fresh and exciting!
What Social Media apps should I be on?
Before you work on keeping your social media up to date with the latest trends, you need to make sure you are on the most popular and trending social media platforms in the first place! If you are staying up to date with a platform that has little to no activity, you most likely will not reach your intended audience.
Some of the most trending social media platforms that we recommend you be on are:
Across the world in 2023 alone, Facebook has 2.9 billion active users, Instagram with 2 billion active users, and TikTok with 1 billion active users, are definitely the platforms that you want to focus on keeping up with. A big reason why these platforms are such a good place to start when trying to grow your social media presence is because of the broad demographic they contain. Each of these platforms is so large that it makes it easy to reach out and communicate to whatever target audience you want to gain. For example, while some may attract different generations more than others, they all have a pretty broad range of age groups.
While there are many trends that stay consistent across all social media platforms, there are some individual characteristics and content that each platform has that differs from the other. Considering each app has its own function and purpose, it is important to find those differentiating factors when trying to discover its own trends then apply them to your own platforms.
How to stay up to date with the latest trends on each platform:
Join and engage in relevant groups and communities.
Follow popular pages and public figures in your niche.
Stay updated with Facebook’s News Feed preferences and adjust your settings accordingly.
Keep an eye on trending topics and hashtags.
Follow and engage with popular influencers and accounts in your niche.
Explore the “Explore” page regularly to discover trending content.
Use relevant hashtags in your posts to increase visibility.
Stay updated with Instagram’s algorithm changes and best practices.
Follow and engage with TikTok’s top creators and influencers.
Explore the “For You” page to discover trending videos.
Utilize popular hashtags and participate in challenges.
Stay up to date with TikTok’s trending sounds and effects.
Now that we know where to post, let’s dive into what to post!
Even though each platform has its own individual trends, there are some things you can do across all forms of social media that can help you keep up with the universal trends. Now that we know where to start, let's finally dive into some of those tips that can help you stay up to date with the latest social media trends:
Follow social media influencers and accounts that cover trends in your areas of interest.
Join online communities and forums related to social media marketing or digital trends.
Regularly check social media platforms for updates on new features or trends.
Utilize social media monitoring tools to track trending topics, hashtags, and conversations.
Observe what your competitors or other people in your field are doing and what's working for them and use it as inspiration.
Engage with your audience and ask for their input or feedback to understand emerging trends.
Attend industry conferences, webinars, or workshops focused on social media and digital marketing.
Network with other professionals in the field to exchange insights and stay informed.
Now that you have a foundational understanding of how to keep up with the rapidly changing and evolving trends across social media, you are ready to jump in and have a successful and thriving functional platform! Staying consistent is key when trying to stay relevant and if you keep up with these tips, there is no doubt that you will flourish!