Wicked Collabs: the power of color
The highly anticipated Wicked  movie has taken over more than just the box office buzz—its signature colors, pink and green, have woven...
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Oct 172 min read
SEO Myths Busted
Hashtags are out, and the focus is now on keywords and SEO - and for good reason. Search Engine Optimization (SEO) is all about improving...
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Aug 223 min read
THE BRANDING ADVANTAGE
A strong brand identity is one of the most powerful assets a company can have. It’s not only about the product you are selling, but most...
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Jul 225 min read
the dos and don'ts of rebranding
In today’s world full of a dynamic marketplace, rebranding can be a strategic move to stay relevant or gain attraction to your brand....
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Jun 274 min read
THE POWER OF BRAND COLLABS
In today's dynamic marketplace, where consumers are presented with countless options of products and services, brands are constantly...
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May 283 min read
WEBSITE TRAFFIC 101: SOCIAL MEDIA EDITION
In the fast-paced world of social media, standing out is non-negotiable. At gpalcreative, we understand the importance of driving traffic...
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Mar 73 min read
3 Easy Techniques to Find Your Brand Niche
Branding is not just simply a logo or a tagline; it is the entirety of your business's identity, personality, and reputation. It's what...
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Oct 24, 20234 min read
Outsmarting the Instagram Algorithm
Welcome to the world of Instagram, where millions of users and a complex algorithm compete for attention. It has been made apparent in...
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Sep 21, 20233 min read
BRANDING NEW LOGOS: DESIGNING YOUR IDENTITY
In the fast-paced world of business, a logo isn't just an image – it's the face of your brand and a visual representation of your...
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Aug 23, 20235 min read
REBRANDS: The Good, the bad, and the ugly
In the ever-changing landscape of business and marketing, rebranding has become a powerful tool for companies seeking to reinvent...
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Aug 11, 20233 min read
BETTER WAYS TO ENGAGE WITH YOUR FOLLOWERS
Why Is It Important to Engage With Your Followers? When it comes to running a platform and building a brand, it is always important to...
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Aug 4, 20233 min read
Branding Guidelines - Why it’s important & What’s Included
I think we can all agree that the overall aesthetic of your brand is what helps draw consumers in and keep them invested. Each little...
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Jul 13, 20233 min read
HOW TO STAY UP TO DATE WITH SOCIAL MEDIA TRENDS
As we all know, social media has taken over in all aspects of our world - which makes it the most important to stay up to date with!
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Mar 20, 20234 min read
Back to the Basics: Important Branding Strategies
Branding is one of the most important aspects when it comes to businesses standing out against competitors. When getting your company...
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Mar 3, 20233 min read
2023 MARKETING TRENDS TO LOOK OUT FOR
As a marketing professional, it’s important to recognize that what’s in and out of style is constantly changing. In order to generate...
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Feb 10, 20233 min read
4 WAYS TO INCREASE REACH WITH INSTAGRAM REELS
When it comes to the competitive space of social networks, we can all agree that new features and trends are what keeps us interested....
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Jan 27, 20212 min read
Intimate occasions and the wedding of your dreams with Ikiya
After a newly engaged friend put Ikiya Devonish in charge of planning her wedding, Ikiya's fate changed! Ikiya had always loved weddings,...
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Jan 20, 20212 min read
pampering is not a luxury, it's a necessity
Licensed aesthetician and owner of Pamper Aesthetics and Makeup in Locust Valley, New York, Bessie Poulos Ktistakis, has steadily been...
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Dec 9, 20202 min read
ReFinished and Absolutely Fabulous
Proof that 2020 did have silver linings, furniture artist, Heidi Palmieri (my aunt!) started her furniture restoration business, Farm...
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Dec 2, 20204 min read
Gorgeous gifts with the most personal touches
Amy and Amanda of Island and Ivory have mastered the art of gift giving and are here to help you do the same. By the look of the bespoke...
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